Project #1: KlaritySG™ Strategic marketing (Channel & results)
A full-funnel growth engine built from scratch
The Challenge
KlaritySG™ started as a relatively new, early-stage brand with limited market presence. While we had a small initial base of loyal users, sustainable growth required a larger and consistently expanding customer pool.
Key challenges included:
- Low brand awareness in a competitive beauty-supplement market
- Need to acquire new customers consistently while maintaining profitability
- Building a complete marketing engine from zero (ads, website, funnel, creatives)
- Establishing strong proof & credibility to compete with larger brands
- Optimising sales conversion across the full customer journey
In short, the main challenge was simple yet critical: Increase KlaritySG’s customer volume and scale revenue sustainably.
The Aim
The core business objective was straightforward: Grow the customer base while driving profitable sales.
To achieve this, we leveraged a multi-channel digital marketing approach:
- Social Media Advertising
- Meta (FB/IG) conversion ads
- Google Advertising
- Search intent capture for high-intent buyers
- Conversion-Focused Landing Page
- Structured to influence purchase behaviour
- Proof, education, testimonials, and offer-driven CTA
- Shopify E-commerce Setup
- Seamless checkout experience
- Promo stack + new customer incentives
This omnichannel approach successfully pulled customers from social platforms and converted them into first-time buyers.
The Strategy
To build a full growth engine, everything had to be set up from scratch:
- Funnel & Infrastructure Setup
- Built Shopify store structure
- Implemented product pages, bundles, and checkout optimisations
- Designed the full user journey from awareness → conversion → retention
- Website & Landing Page
- Developed a branded website
- Commissioned a marketing agency to craft a conversion-driven landing page
- Integrated customer testimonials, product science, and educational content
- Data Measurement
- Integrated Meta Pixel, Google Tag Manager, GA4
- Activated event tracking (ATC, CR, Purchase)
- Built dashboards to support data-driven optimisation
- Creative Development
- Produced multiple conversion-focused images and videos
- Created educational explainer content
- Built UGC-style testimonial creatives
- Designed promotion-focused ads for new customer acquisition
Execution:
Persuasive copywriting was used in almost all copy.
aD Campaign was live
shopify back end captue all orders
Results:
The strategic approach delivered strong, measurable business outcomes:
Significant increase in new-customer acquisition & Stronger returning-customer behaviour across the year
Increase total orders directly attributable to paid campaigns.