Project #3: Expanding Retail Channel with Facebook, Shopee Live Sellers
A full-funnel growth engine built from scratch
The Challenge
KlaritySG™ had established a stable revenue stream and a loyal customer base. The next stage of growth required expanding distribution channels to reach new customers and increase order volumes. However, as a small supplement brand, large-scale retail partnerships would be costly and difficult to manage.
The challenge was to build a low-investment, high-impact distribution channel that could educate customers in real time and drive conversions effectively.
The Aim
To create a low-cost, high-impact retail channel that:
- Reaches new customers faster
- Educates buyers through real-time demonstration
- Increases order volume and stock movement
- Strengthens brand trust without heavy retail investment
- Supports long-term scalability for KlaritySG™’s product ecosystem
This initiative aimed to replace traditional retail dependency with a fast, community-driven sales engine powered by trusted live sellers.
The Strategy
The nature of business and product point us towards live sellers as the strongest channel to accelerate growth through real-time education, product demonstrations, and trust-building.
Key strategic moves:
- Standardised a Minimum Selling Price (MSP)
- across all sellers to protect brand integrity and prevented price wars.
- Introduced a tiered distributor pricing model
- to streamline negotiations and motivate higher performance.
- Built a scalable framework for
- consistent seller onboarding, product training, and channel management.
Execution:
The nature of business and product point us towards live sellers as the strongest channel to accelerate growth through real-time education, product demonstrations, and trust-building.
Key strategic moves:
- Recruited live sellers directly via outreach (messages, emails, visits) and product sampling.
- Negotiated partnership terms with transparent, scalable agreements.
- Onboarded and supported sellers personally, joining their live streams to strengthen credibility and boost conversions.
- Provided continuous training, updates, and product insights to maintain performance.
- Nurtured long-term relationships through consistent communication, gifting, and incentive programs.
- Developed a repeatable, low-cost seller ecosystem that scaled distribution without increasing overhead.
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Results:
The strategic approach delivered strong, measurable business outcomes:
Significant increase in new-customer acquisition. Contribute significantly to Total sale and increase in new customers.
A significant conversion rate from viewers to buyers was recorded on live selling sessions.
KEy impact:
- Built a brand-new distribution channel from scratch, enabling KlaritySG™ to scale faster
- Activated a community-led sales engine, reducing marketing spend while expanding customer reach.
- Positioned KlaritySG™ for long-term omnichannel growth.